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P&G To Test E-Commerce Site

Partnership with PFSweb includes Spring launch.

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By: TOM BRANNA

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P&G’s vast array of brands have found a new home in cyberspace. Procter & Gamble and PFSweb have partnered to launch an e-commerce site featuring P&G’s different brands. According to a statement from P&G, the store, called eStore, will test e-commerce concepts and launch in the Spring. The online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. Kirk Perry, P&G’s vice president, North America, ...

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